Welcome to Forward Grooming!
Compassionate, breed-informed grooming that prioritizes your dog's comfort, safety, and lasting coat health.
Haircuts &
Outline Trims
Full haircuts, light outline trims, and custom requests, all delivered in a calm, low-stress, one-to-one salon experience.
- Full Groom Most popular $70–200+
- Outline Trim $65–155+
- Spaniel & Sporting Breed Groom $70–140
Baths &
First Timers
Bath, blow-dry, de-shed, ear cleaning, and nails without the full haircut. Plus a gentle, low-pressure introduction for puppies just starting their grooming journey.
- Heavy Coat Most popular $45–150+
- Maintenance Bath $50–120
- Short Hair Bath $40–130+
- Puppy Introduction $60
Final price is confirmed at booking based on size, coat condition, and behavior needs. New clients fill out a short pet profile so Forward Grooming is ready for your dog.
Book NowProfessional grooming, one calm dog at a time.
I'm Hannah, an award-winning groomer with a business degree and more than five years caring for every coat type Wisconsin sends through the door. Forward Grooming is the salon I always wanted to build: a calm, attentive space where every visit is paced for the dog in front of me, never the clock.
"Your dog should leave looking better and feeling calmer than when they came in. That's the entire job."
Hannah Soucek, Owner
Book with Hannah
Happy, Healthy, Beautiful Dogs
See our pups in action!
Find Us
216 S Main St, Lodi, WI 53555. A short, scenic drive from Madison, Middleton, Waunakee, and the surrounding Dane County communities, and worth every minute.
- Mon–Sat
- 8 AM – 5 PM
- Sunday
- Closed
- Phone
- (424) 842-4049
Pet parent questions, answered.
How is Forward Grooming different from a corporate salon?
You get one groomer, Hannah, start to finish. Your dog isn't kenneled between bath and cut, isn't dried in a kennel dryer, and isn't competing with five other dogs for attention. Visits run a little longer; the result is a dog who leaves with a positive grooming experience.
My dog is anxious, reactive, or a senior. Can you still help?
Yes. This is exactly the kind of dog Forward Grooming was built for. Tell us before booking and we'll make a plan catered to your dog.
How often should my dog be groomed?
Dogs that receive haircuts are typically recommended to come back every 4–8 weeks, depending on length. Dogs that receive heavy coat baths and outline trims can stretch that timeline a little further. Overall, when you come in we'll develop a plan that best suits you and the health of your dog.
What if my dog is matted?
If your dog is matted, they may need a fresh start, and after that we'll develop a plan together, choosing a specific haircut that's best for you and your pet.
Do you offer mobile grooming?
Forward Grooming is a salon-based studio in downtown Lodi. We don't currently offer mobile service, but the studio is calm, quiet, and easy to drop in and out of.
How do I book an appointment?
Use the online booking page for the fastest path, or message Hannah directly. New clients will receive an intake form prior to their pet's appointment, so your pet arrives with Forward Grooming already knowing their specific needs. Prefer email? forwardgrooming@gmail.com.
What payment methods do you accept?
Card. Tips are appreciated but never expected.
A calmer grooming day is one click away.
Pick a time online. Usually 30 seconds. Pay at the appointment. Bring your dog. We'll handle the rest.